How often do we fall for marketing over performance? Do you really want to know? DEMO DAY!

Let's talk marketing. Every cent paid to pros to play equipment, every ad, every paint job, every cardboard standup, and every little Google ad to the right or left of the page you're surfing on.  Marketing is what sells clubs. Why is that? Are we as golfers so inept at knowing what we want, or recognizing performance that we need other people to tell us how to spend our money? Certainly not. Are we tiny striped varmints that must have the shiniest new toy and keep up with the (Bobby) Joneses? Unfortunately that might be it.

When talking about technology - things don't leap forward at the pace manufacturers would have you believe - with one exception but I'll get to that later. Thing is, MOI, Trampoline effect, CC head size, Groove depth -- it's all CAPPED.  The USGA says "hey, that's enough. NO more".  There's an entire section in the rule book about what a club can and can't look like, all the way down to the amount of bend you can have in your plumber's neck putter. Not kidding at all. It's all carefully worded, carefully measured, and ham-fistedly capped by the USGA.  So why are there new clubs coming out every 6 months saying they're increasing this or that? Because it's 2016 and +1 micron is an increase. No joke, that's about what's happening too. Think of it this way:

Club A 2015 says it's average dispersion is 10 yards (just keeping round numbers here, kids) offline due to XYZ technology.  Club A 2016 promises a 10% improvement in dispersion over the previous model!  Sounds big, but that 10% improvement is 1 yard in this case. Actually it's half-a-yard on each side of the dispersion chart (right and left).  So, is 1/2 a yard closer to the center line really worth $500?  If you say yes, you have too much money and not enough grey matter....  The thing is, manufacturers have found the "buzz words" that golfers think they want to hear. They brought the tech side out and if they say it enough times, we'll just have to buy. Talk about turning a 50 cent word into a million bucks!

No, not the G crossover - Hybrid irons
just like it have been on the market and
performing to high standards for YEARS.

To continue.... These new clubs ARE released with some genuine technology in them - things like adjustable weights and adjustable hosel sleeves are really nice to help dial in the specific launch conditions that a player might need (not to mention they save the manufacturers MILLIONS by not having to manufacture different lofts). Some of it is even old tech recycled for a new generation. I remember in my youth (not too long ago actually) there were carbon fiber crowns and sliding weights.  They went away and came back just the same and now it's the "hot shit" with people buying it up like mad.  It's all reference and marketing.   "BUT CHRIS!" you say "I gained 10 yards over my last club!".   I'm sure you did, and there's a few good reasons for that - one of which I said I would get back to above.

1st, not to beat a dead horse but clubs are getting physically longer. We've covered this before. 5 irons the length of 4 irons. Drivers to 45.5 inches or more. That will get you distance if you hit it well, but the real reason is something nobody really thinks about outside of one letter::

THE SHAFT!  I'm not talking about just the length though. Every single one of those new drivers out there has a brand spanking new, redesigned shaft. There are options where you can get an older variety -- oddly enough considered an "upgrade" but for the most part each one has a new or different shaft.  Why is that? Because shaft technology is the only thing in golf equipment that's not limited.  WHAT? -- -Yes. --- NO!--- yes.   The length limit and shape of shaft is defined in the rule book, but there's really no way to limit kick, material, and energetic response of something like a shaft. Steel or graphite, if they're straight and under 48" playing length, they're legal. This is good news for us.

Over the past couple of years, shaft tech has absolutely EXPLODED. You can customize not only your flex, but your torque, kick point, materials, and balance point. Fujikura has an entire line of shafts that are all completely different flex profiles and amount of torque. There are shafts with multi-material blends where metal and graphite co-exist to make a crazy powerful combo.  Some have more resin or higher thread counts in certain areas to stiffen them up.  All of this combined allows more energy to get to the ball and provide you with more distance and accuracy. Piles of data is analyzed from what goes on at takeaway through just before impact and even afterward to create shafts that more or less hit it for you!  They know how you swing and are engineered to do one thing - deliver whatever you put on the end of them as hard and fast as it can into the back of that unsuspecting white orb on the tee in front of you.   Last week, I literally put a brand new 2016 shaft in a driver head that is 5 years old and it out performed every new driver that the client tested it against. Even if it came in a close second, that's still an immense improvement for not a lot of buck.

Now, a great shaft will not help a mis-engineered head. That's not what is going on here.  What's true is that there are caps made by the USGA on the heads of golf clubs. Believe me when I say that they are all within a few points of that legal limit. Unnoticeable by human perception kind of points. Even the little no-name component companies.  Look into a good engine for your club - it's going to be cheaper, and a better fit than picking up something new off the rack and trying to make it be your old faithful. Going back to another post from months past - you have to like what you're looking down at. If you like it, give it a tune-up.  Ol' Betsy still has some yards to be had, trust me......


If you wanna see what it can do - We're having a demo meet and greet at Leisure Lanes Driving range in Lancaster, PA this wednesday April 6th, 6-8:30pm (ish).  Come see what a shaft tweak can do for your driver, get your numbers on our flightscope, or just hit one of our component heads against your current neutron stick. It'll be fun!

What to do if you don't know what to do.... the Rules of Golf

I always recommend to those who want to play better to PLAY MORE COMPETITIVE GOLF. That's scrambles, singles, tournaments, even a $5.00 nassau with their friends. Put some pressure on your game.  With that pressure comes another understanding of the rules - not because you want to, but because you HAVE TO know how to play them properly. Knowledge builds character, pressure builds game.

Eventually you'll run into a situation where you don't know what to do. We're not talking OB stakes or my ball is in casual water - we're talking something so weird that you just don't have it in memory and you don't have time to look it up.  What to do in this case?  Well in this case, the Rules of Golf have you covered. Invoke rule 3-3  and play two balls.  Record both scores and sort it out with the committee at the end of the round.  This is a very good rule to know and can be the difference between a disqualification and a 2 stroke penalty.

Right or wrong - The Committee is
Judge and jury. May God have mercy
on your scorecard.....

One thing that you must remember on this, the committee's final ruling is the final ruling. Wether they're right or wrong, there's nothing you can do because what they say goes so remember to be factual and record all information regarding the rule discrepancy all the way down to what people say!  It's true - even in the case of someone hitting a provisional ball. It's not a provisional unless they say the word "provisional".  Look it up.  "I'm reloading" or "I'm going to hit another" does not constitute a provisional ball and will leave you hitting 4 from wherever it ends up (hopefully the fairway!).

From things you SHOULD say to things you SHOULDN'T say. Don't ever give advice on a swing, and when someone tells you they want to finish, don't say "take your time".  Both constitute a breach of rules and CAN be used against you in the Court of Golf (if your opponent chooses to call you on it).  We all expect the gentleman's response of "thanks" most times, but if you get a particularly competitive opponent you could end up two down really fast.

The rules of golf are there to protect the course and (believe it or not) to protect YOU from inequitable results.  The color of a set of stakes could be the difference between putting you in a great position to play and being stuck behind a tree or going back to the tee. Seems worth it to me! From where and how you can drop to what to do when someone takes your ball everything is in that tiny little rule book. They're not as convoluted as everyone would have you think either. Start at the beginning and read a few pages per day.  You'll go through it in no time and have a better understanding of what to do and when to do it - even save you a few strokes!

FYI you get a "free" copy for becoming a member of the USGA - in addition to getting a  neat hat!  www.usga.org 

Golfers, growing the game, and the whining.....

I've been playing golf for over twenty years and something has increased every single year. Not the length of the tee shots, not the courses.  Nope all that pales in comparison to the whining that is taking place all over the golfing world. The ball goes too far, the hole is too small, we're losing people, why can't I wear a t-shirt, why are there so many rules?  It's enough to make a sane person's head explode.

The beauty of this great game is two-fold:   First, it allows you to be your own referee. You are the person who assesses your own penalties for wrongdoing. There are a set of rules and you are expected to follow them as a gentleman (or lady) and in not doing so, you're doing  a great disservice to yourself. Of course, should you be found to have broken the rules, the consequences imposed by a committee could be dire, depending on the infraction  - but even that is dealt with as gentlemen (or ladies) should. With class.   Secondly, and perhaps most importantly, the game demands an unattainable perfection. That in itself can bring about great joy or incredible anger depending on what has happened. There is nothing about golf that should be easy. It's a game that molds and brings out the best in a person, and sometimes the worst. That being said, all of your shortcomings come to the forefront and the game allows you to address them. Afterall, if someone takes liberties and breaks the rules in an inconsequential little game (in their eyes) what's to keep them from following the rules in your business dealings (or the rules of dating your teenage daughter?!).

The more recent knee-jerk reaction to "losing players and interest in the game"  - which they're calling footgolf - is really nothing short of a pathetic attempt to be "in" and "cool" with the kids. Why in the name of all that's reasonable would anyone think there would be any increase in activity if it is fundamentally changed and merged with a completely different activity?

Why footgolf won't work in making more revenue and interest in golf:

1. requires another completely separate area of play from regular golf.
2. requires more to maintain the area and causes more irreparable damage to the area of play (ever try to put back a divot from cleats?)
3. no one will pay to play something that they can do at any public park in the USA. Get a wash basin, use sandals for tee markers.  Lowest score wins.
4. the few young people that do take interest will then go towards Soccer (or football if you're not in the USA) because it's not boring as piss, uses the same equipment, and they can actually make something of themselves in the sport.
5. it just...fucking.....won't.

Interestingly enough, there's other talk of how to "grow the sport". Two of these are: changing the rules and making the hole bigger.  Let's address the rules issue first, shall we?

Once again,  part of the beauty of the game of golf is in the rules. It's in being your own person and referee. If you remove or change those rules "because they're too hard" then you're taking away part of the core of the game. Memorizing and understanding the rules of golf is an exercise in mental capacity as well as common sense. The vast majority of the "major" rules in golf end up being common sense once you read and understand a few of them. Differences include the color of stakes in the ground - woooooooo don't let your head explode -- and the number of strokes taken as a penalty --- *POP*!!  You can do X and Y if the stakes are this color, and X, Y, and Z if they're this color.  HOLY SHIT!!! I'm confused adding one more option!! Give me some common core to learn this stuff!!  When you're playing for fun, anyone can tell you the rules are liberal as fuck. Go out on any golf course and you'll see people who have been playing for years kicking balls out of sand traps or away from trees, or rolling it over.  They're not going to be on tour any time soon but I'll bet you they're having fun and know the rules. They just don't give a rats ass to follow them. If you made the rules easier, they wouldn't follow those either.... but they're still having fun and they're not bothering or making things confusing for those of us who take the game seriously.

Now onto making the hole bigger..... Do I really need to explain this? OK... so go ahead and make the hole bigger. I'm instantly a +3 handicap from my -3. Now I can apply for the US Open and try to make my way onto tour--- wait -- you mean they're not going to make the hole bigger for everyone? Just the recreational golfers? Really? Oh... so how do I keep a handicap? What if the course I want to play doesn't use regulation holes? Do you see where I'm going with this? No? Let me hit you with a frying pan and then ask again...

Growing the game should not entail changing the game. If you look at all the other sports and the popularity thereof you'll notice some things - sex, the peak of physical performance, and advertising. Advertising in everything... from beer commercials to toys, to playing cards, to trick shots and special games.  Not saying that golf should have caddies in bikinis, but they're starting to get it. There's some good looking ladies on tour and man do they have the game to go with it!!  But seriously, what did golf do? From the beginning it has put all it's eggs in one basket. On one set of shoulders except once - when there were the big 3.  Arnold Palmer, Jack Nicklaus, and Gary Player grew the game like no one before them or since. They were good people and they were normal people. Whatever they did, good or bad, it was out there and people at it up. Tiger Woods is not a role model. He's an athlete. When he does something bad, the tour covers it up.  He's the golden boy. He's exempt from disqualification because he's Tiger Woods. He's exempt from penalty. Same now with Rory... Would the tour have forced Phil and Ricky to let anyone else hit up? Maybe Tiger, or Maybe Phil himself. Someone with star power.  How does a guy who has saved his whole life to get one shot at greatness compete with that? Now they've changed Q school and made it even harder to get on tour. There's no dream, now it's about a career. Golf has dug it's own grave. It's given in to, and continued to show that they care about the upper crust, not the underdog.   If you're nobody, then you'll never be somebody until you show you can be - we don't even want to hear it. You don't get a shot. Unless you're this good, you can't even attempt competition. Unless you've got this amount of money, you can't even get on a golf course.  It's an expensive, and elitest game in the eyes of many. Tiger Woods changed that when he came on the scene. People saw him as blue-collar just as they saw Arnie.  He got successful and pompous and aloof and people started to drop off the bandwagon and there was nothing to catch them. No redeeming quality. Sure the game has kept some people but he made fair weather fans, not life long nuts who will teach their children and friends and fathers and spouses the game.

Stop whining about how hard the game is. There's nothing wrong with this game, there's something wrong with the people who manage it. There's something wrong with the portrayal of the game and the type of people that should play. Put more emphasis on the type of person it MAKES YOU when you play the game, not the type of person you need to be before you start playing. Don't lower the bar to gain the masses, raise the masses to that level. Learn something, teach something, and maybe you'll get the numbers back and not just for a short time... for life.  Just maybe you'll get more people that embody the kind of love of the game that was shown in, arguably, the best golf movie of our time:

Cigar Review: Casa de Garcia Churchill

And So it Begins.....

The first round of the season is always a crapshoot. It's early... what's the weather going to be like... what condition is the course in... and most importantly what does my swing look like after a winter of bourbon and cigars.

My answer is "not too bad" all the way around.  Golf season proper starts April 1st according to the USGA handicap revision schedule.  We had a pretty mild winter up until January and since then all hell has broken loose. The last snowfall came just last week, small as it was, but the lingering effects can still be felt in some areas. There's still a mound of snow about 10 feet tall in the parking lot of our local mall. That being said, the golf courses fared quite well in my opinion.

Four Seasons Golf Course is right down the road from my office, so it offers the most opportune chance at getting the most holes in after work before dark. I'm pretty light on funds these days with some house renovations going on, so I decided to cash in on a free weekday pass that I had won in a scramble last year. I don't really get to play much during the week anyway and when I finally would have time to use it there is a special for $7 (all you can play before dark). I mosey'd over to the course, got my spikes on and took the ever-so-useful two practice swings then went full bore at the ball. Dead pull, not much has changed since last year I reckon.

The course was wet from the rain in the afternoon, but not sopping. There were some drainage issues, but overall there wasn't much issue with club and turf interaction. On the second hole I decided to light up my first cigar - a Casa de Garcia 6.5 x 50. This particular CG is a Dominican blend with a Connecticut Wrapper. I keep my humidor around 68 and this cigar was still in the cello. It had a nice firm feel with a little give under my fingers. Normally I'm a punch man, but for this one I chose a straight cut to maximize the draw being that I was outdoors and there is more chance the cigar will go out on me with the slight breeze and moist conditions so I wanted every puff to be nice and full. In general, I like a slightly more humidified cigar when I'm out golfing since there's a lot of breeze and a good chance I'll be re-lighting once or twice - it keeps the wrapper from getting dry too fast and cracking or unravelling.

 I used my trusty single flame needle lighter and the cigar lit perfectly, no charring.  Oddly enough, some reviewers put this in the 'medium' flavor category and for the first inch or so, I couldn't understand why. First draws were very light in flavor and strength and the draw was a little bit harder than I imagined it would be. I tee'd off and went down the fairway puffing away. A half-inch or so into the smoke is where the light and smoky flavor stopped and the real heart of the stick started to hit me. It was still very light but had earthy notes that were not bitter but still left a lasting flavor for a light cigar.  I set it down on my pull cart a number of times. I averaged 2 or 3 draws between shots on the walk to my ball and found little need to stoke it after hitting a shot despite the conditions.  No, I'm not the kind of guy who keeps smoking when he hits... I take my game as seriously as my cigars. I also take in a lot of the scenery. With the early season comes the post-winter cleanup.  There were piles of tree trimmings everywhere. Don't forget fellow golf-nuts, you get free relief from ground under repair and that includes "material piled for removal".  Two club lengths, no nearer the hole, relief from the nearest point of relief. In this case it would be the nearest edge of the pile.

Material piled for removal off #6 tee box.

Dollar for dollar I thoroughly enjoy this smoke.  Around the 4th hole it really started to get into the "medium" area of flavor country.  That earthy flavor that had been light in the beginning was not really making itself known. I could only describe it as a smooth inhale of fresh sod. Just a nice, heady, thick sort of flavor. When I smoke, I generally keep the tip intact and wouldn't label myself a "chewer" by any means, but after hitting a few bad shots I had worked my way around the tip and got some of that sort of semi-bitter tobacco flavor with each draw and it only enhanced the smoke. I found myself liking it a bit more than I should have and started to chew it a little over putts rather than put it down - it cost me my birdie on #3.

Murray the Penguin approves.

The band had to come off around hole #6 before the tee shot. It was warm, but for whatever reason it didn't want to just flake open like other cigars. Still, I was able to remove it without losing my cool and there was no damage to the wrapper. I was really sad when I hit the Tee box on #8 and had to get rid of the last inch. I just couldn't hold it anymore and it started to get a little too warm on the draw, so off it went. I regret that I didn't bring another to start and for the ride home.

For the first time out this season, I put up a respectable 39 for the 9 holes. No gimmes, no mulligans, just lift clean and place due to every shot getting plugged and muddy. Hey-- it's the first round of the season, I'm not going to kill myself with mud balls just yet. 3-putts abound as normal and I'm shorter than I was last year, but hey "it's early" right?