How much time do you put into your grips?

Grips are an overlooked item in golf. Most players basically let them go because they're buying new equipment every other year and just trading them in. the problem with this is that standard isn't always standard.  Most clubs come with a branded version of the Tour velvet grip. It's a great grip, don't get me wrong, but there are so many other options out there. You're only a quick shopping trip from getting the best grip from you and being the most comfortable in your game.

There are so many options out there for different shapes, sizes, colors, textures and even weights. Don't get sucked in by the one size fits all.. Why do companies put the same grip on? Because they're cheap and a decent all around grip. Remember:  Retail sales are about what fits most people and what they can sell the most of. One size fits most is never going to get you the game you want. Take a watch below if you're new to the golf gripping game or even if you have some years under your belt. Maybe you've never thought about your grips.